MANA Magazine Launches All-Digital Platform

FOR IMMEDIATE RELEASE
August 11, 2014

MANA MAGAZINE LAUNCHES ALL DIGITAL PLATFORM

Bi-monthly publication moves publishing to the Adobe Digital Publishing Suite

Honolulu, HI – This October, MANA Magazine leaps into the future by replacing their print magazine with a new digital magazine format. MANA was created for today’s audiences as well as future generations. To ensure its future, MANA is directing their efforts to creating a new digital edition. This digital edition will reach a far wider audience as it will be available to Hawaiians and Hawaiians at heart around the world. In this digital form, MANA’s award-winning writing and photography will now be enhanced by storytelling in video and audio made possible by the Adobe Digital Publishing Suite (DPS). The Adobe DPS has been utilized by notable publications such as Wired, Time, National Geographic and GQ.

“One of the things our editorial team struggles with is deciding what to cut to make our stories fit within MANA’s printed pages. With this new digital format, we’ll be able to share with our readers much more of the rich content that previously ended up on the cutting room floor,” Editor Ke‘ōpū Reelitz said.

Mana Digital

This new digital MANA will reach readers much faster as it will not face the obstacles of printing, mailing and delivery. It will be easily read on any device – laptops, netbooks, Macs, PCs, iPads, Android tablets, iPhones and Android phones. The digital edition will continue to be supported with a robust website, e-newsletters and social media.

“There is no question the digital paradigm for magazines is here. We’re very excited about being able to deliver a better all-around magazine for our readers, advertisers and the community. The possibilities are endless, and we at Mana Media are committed to creating the very best digital magazine,” said John Aeto, MANA Co-Owner and Publisher.

Current subscribers to MANA’s print edition will receive their final printed issue in August and will be contacted by MANA’s circulation department regarding transitioning their print subscriptions to the new digital format.

For more information, please visit WeLiveMana.com.

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About Mana Magazine:

Founded in 2012, MANA is a bi-monthly independent magazine for the Hawaiian community. MANA celebrates Hawaiians and their culture. Through an unwavering dedication to professional journalism, MANA provides an independent voice that is not tied to any organization or viewpoint. In doing so, it inspires serious exchange on the important issues impacting the Hawaiian community today and beyond – governance, education, health, income, sustainability and more. MANA is published by MANA Media, LLC, a part Hawaiian owned, 100% local Hawai’i company. MANA…Engaging Hawaiian Hearts. Visit www.welivemana.com for more information.

About Adobe Digital Publishing Suite:

The Adobe Digital Publishing Suite enables the creation of immersive reading experiences that combine the visual impact of print, the flexibility of the tablet format, the immediacy of touch interaction and the engagement of interactive elements such as video, audio and animated infographics. In conjunction with InDesign®, Adobe DPS provides an end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content, including traditional magazines and newspapers as well as corporate publications.

Media Contact: Cedric Duarte
Ph: 808-221-0991
Email: cedricduarte@kalaimoku.com